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Directors & Management
  Directors Management  

From left:
Mr Tan Kia Tong, Mr Charlie Teo Chay Lee,
Mr Ron Sim Chye Hock, Mr Richard Leow Lian Soon, Mr Peter Lee Hwai Kiat,
Ms Celine Cha

 
  Management
Mr Ron Sim Chye Hock, 51
Founder, Chairman and Chief Executive Officer

Mr Sim is a multi-awarded businessman, an inspiration not just to the OSIM team but to other entrepreneurs as well. Inspiring and leading by example, his spirited business sense has earned him the Business Times "Businessman of the Year", as well as the Ernst & Young "Entrepreneur of the Year 2003". He was also conferred educational recognition like PhD in Business Administration in 2000 and Doctor of Philosophy in Marketing Management in 2002 from the prestigious Wisconsin International University and the American University of Hawaii, and Honorary Fellow of the Marketing Institute of Singapore in 2007. Likewise, Mr Sim is an Advisory Board member of SMU Lee Kong Chian School of Business.
 
Mr Charlie Teo Chay Lee, 51
Executive Director and Chief Operating Officer (HQ & South Asia)

With his mastery of more than 20 years of experience leading OSIM sales, marketing and operations, Mr Teo executes well to achieve our business goals and handles his responsibilities with aplomb. Stretching across boundaries in the Southeast Asian region, which includes countries like Malaysia, Thailand, Indonesia, and the Singapore headquarters, his leadership and insight make him a key figure in the company. He joined OSIM in 1989 and was appointed to the Board in 2000. Mr Teo is a council member of Singapore Retailers Association.
 
Mr Richard Leow Lian Soon, 50
Executive Director and Chief Operating Officer (North Asia)

Extensive experience in handling the North Asia operations has enabled Mr Leow to effectively tackle the challenges in the Greater China territory. He looks after OSIM's China business spanning more than 30 cities. His energy and dedication to OSIM is noteworthy. He has spent most of his time outside Singapore since joining the Group in 1987 and was appointed to the Board in 2000. He is based in Shanghai, China.
 
Mr Peter Lee Hwai Kiat, 46
Executive Director and Chief Financial Offers and Company Secretary

Mr Lee is in charge of OSIM's financial strategy and control, investor relations, talent management, human resources and administration, and management information system. Mr Lee was Group Financial Controller of Golden Village prior to joining the group in 2000. Appointed to the Board in 2005, he is also an Advisory member of Spring SEEDS (Startup Enterprise Development Scheme) and Republic Polytechnic CIE (Centre for Innovation and Enterprise). A Certified Public Accountant, he graduated from the National University of Singapore with a Bachelor's degree in Accounting, and obtained his MBA from Manchester Business School in 2005.
 
Mr Tan Kia Tong, 54
Chief Technology Officer

A Chartered Engineer, Mr Tan has steered OSIM's R&D department to greater heights since joining in 2002. Collaborating with various international teams, he has spearheaded OSIM's technical product development capabilities in the international market creating some of the world's firsts in design and technologies. A member of the Institution of Engineering and Technology UK, he holds a Master of Science in Electrical & Electronic Engineering from the University of Bradford/UMIST, and was awarded the Public Administration Medal (Bronze) in 2000.
 
Ms Celine Cha, 42
Chief Merchandising Officer

Ms Cha is responsible for the Group's product design, development and merchandising and quality assurance. A professional par excellence, Ms Cha's outstanding achievements in the merchandising department has been a fundamental force in growing OSIM's a strong presence in the market. Thorough and meticulous, with a strong understanding of the company's diverse merchandising strategies and successful implementation, Ms Cha rose from the ranks, joining the Group in 1995 and was promoted to Chief Merchandising Officer in June 2005.
 
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