Directors & Management

Spearheading the Group's robust R&D, Mr Tan has pushed the company's product development capabilities to a formidable ranking in the world. In collaboration with other international teams, the Group has achieved some of the world's firsts in design and technologies, thanks to Mr Tan's uncompromising determination. He obtained his Masters of Science (MSc) in Electrical & Electronic Engineering at the University of Bradfort/UMIST in 1980. He is a Chartered Engineer and a Member of the Institution of Electrical Engineers, UK and was awarded the Public Administration Medal (Bronze) in 2000. Mr Tan has been with the Group since 2002.

His experience in the Hong Kong operations made his being in charge of the Greater China territory a perfect choice, but nonetheless a huge task to fulfill like the proverbial David taking on Goliath. Highly regarded for his exemplary leadership not to mention his youthful energy, Mr Leow spearheads the operations with consummate dedication. He joined the Group in 1987 and was appointed to the Board in 2000.

Mr Lee puts his 18 years of expertise in finance as he manages the group's financial strategy and control, investor relationships, human resources and administration, and management information system. Prior to holding this position, he was the Group Financial Controller of Golden Village ¬ a joint venture between the Australia's Village Roadshow and Hong Kong's Golden Harvest. He graduated from the National University of Singapore with a degree on Bachelor of Accountancy and obtained his MBA from Manchester Business School in 2005. He is a Certified Public Accountant in Singapore. Mr Lee joined OSIM in 2000 and was appointed to the Board in 2005.

He is the driving force behind the company. Since its inception, he has remained at the helm of things. The company's strategy, its goals and directions are redefined by no other than the man himself, and leading by example he continues to inspire his people as the company embarks on to more challenging paths.

He has been given recognition by some prestigious institutions. Among them, the Wisconsin International University conferred him Doctor of Philosophy in Business Administration in 2001 and the American University of Hawaii awarded him Doctor of Philosophy in Marketing Management in 2002. He was voted Ernst & Young Entrepreneur of the Year 2003 and in the same year won The Business Times "Businessman of the Year". He is a board member of Sentosa Development Corporation and IE Singapore.

Mr Teo has a firm grasp of OSIM's massive operations. Having played a pivotal ole in the company's formative years, his insightful leadership has made the Singapore headquarters a role model for its subsidiaries. He joined the Group in 1989 and was appointed to the Board in 2000.

Ms Cha is instrumental in the merchandising department's stellar achievements. Rising from the ranks, she has a deep understanding of the company's merchandising strategies and has demonstrated the capability to implement them. Ms Cha joined OSIM in 1995. She was promoted to Chief Merchandising Officer in June 2005.