Brand OSIM
Brand OSIM is synonymous with healthy lifestyle. It's more than its range of innovative products and services. It's more of an intangible asset, that is to be felt and enjoyed. It is a lifestyle. And how does one experience it?Let us start with our brand values.
Brand OSIM is about intelligent innovation.
We have raised the benchmarks for healthy lifestyle products. We have created some of the world's firsts. For example, products such as iDesire, iSymphonic, iMedic, iSqueez, iSense and iTango. Our products are relevant to today's needs. They delight and excite our customers in so many new ways.OSIM promises uncompromised integrity.
We are committed to be the best in the world. For each product or service we develop, we promise uncompromising quality and reliability.For 25 years we have consistently delivered, earning us the reputation as the leading authority in healthy lifestyle products. This is what we do best. We intend to do even better as we go forward.
OSIM believes in holistic well-being.
We have one simple goal to promote total wellness, physically, mentally and emotionally. That's the reason we have an all encompassing approach of 4 Focuses of Health, Hygiene, Nutrition and Fitness.OSIM believes in positive thinking.
We have a can-do attitude in approaching everything we do. We are challenged to be our very best, and this translates into an environment that attracts positive people We attract people who care.Well-being of our communities
Over the years, we have contributed to the communities which we operate in and the OSIM brand is closely associated with these communities. We have set up an on-going endowment fund with the NUS Business School (National University of Singapore) called the OSIM Professorship in Branding and Innovation. In Hong Kong, we have involved celebrity Andy Lau to lift the Hong Kong residents' spirits during the critical SARS period. In 2004, we helped raise funds for victims of the Asian Tsunami. On a lighter note, we also supported The Healthy Walk Event in Taiwan, and major cultural events in Malaysia in 2005 and 2006.On the sports and fitness front, we sponsored the OSIM Singapore International Triathlon for the 5th successive year in 2006. It attracted a record turnout of participants and a distinguished field of international triathletes.
Overall, we seek to promote a positive attitude towards well-being, inspiring our stakeholders to live a healthy and fulfilled life.